Whether you are just dipping your toe into promotional marketing or you are reordering your promotional gear for the summer season, there is one item that should always be on your order list: pens. Custom-branded promotional pens are one of the most effective tools you can utilize to make an impression among clients and potential customers. Additionally, they have a low, affordable cost, so any business can incorporate custom pens into their marketing plan.

Here’s a closer look at why custom pens are always worth the investment.


Lasting Consumer Visibility

Did you know that nearly 9 out of 10 people own at least one promotional writing instrument? What’s even more impressive is that people generally hold onto these types of writing tools for a period of about 9 months. And the impressions don’t stop there! Promotional custom pens tend to pass through various owners—about 8 on average. Therefore, you can get a high rate of visibility with a very low initial investment.


Low Cost Per Impression

Because pens are used and seen so often, the cost per impression with a pen that costs $1 is about 1/10th of a cent. That is lower than the cost per impression you’ll find in any digital marketing medium, especially considering that one pen will create about 3,000 impressions in its lifetime.


Positive Consumer Impact

All those impressions add up to a positive impact on your business. About 51% of people say that they are more likely to do business with advertisers that gave them a promotional writing instrument. After all, with your company’s name and phone number within such close reach, you will be at the top of a potential customer’s mind when they need the products or services your business offers.

From ballpoint pens to rollerball pens to highlighters and markers, you can find a complete range of customizable writing tools with Safeguard. We are promotional marketing experts in Tucson with a wide selection of products to suit any organization’s needs. Call us today at (520) 721-9644 to start discussing a promotional marketing plan for your business.