People love to receive gifts, and that holds true even in a professional environment. Whether you are courting new clients, showing your current customers how much you appreciate their business, or trying to woo potential investors, sending gifts can be a great way to make a lasting impression. Food gifts are always a hit for promotional purposes because they offer something that can be immediately enjoyed and appreciated. Follow these tips when choosing food gifts to promote your business so that your efforts won’t go unnoticed.


Select Sweet or Savory—or Both!

Food gifts can be separated into two basic categories: sweet and savory. Sweet choices include hand-crafted toffee and other candies, brownies, cookies, truffles, and chocolate confections that are almost always a hit. If you’re unsure about your client’s dietary restrictions, savory snacks like roasted nuts and popcorn can be a better choice. Of course, if you really want to go over the top, select a gift basket with a little bit of everything to please a crowd.


Think About the Packaging

Packaging for food gifts ranges from baskets to wrapped wooden boxes to reusable containers that can serve a second purpose after the snacks are gone. With any packaging, you’ll want to opt for a custom label with your logo. However, be sure to also think about what’s appropriate in terms of size and cost as you purchase gift items.


Include a Personalized Message

Whenever you send out promotional gifts, you want to make sure they align with a certain message. Be sure to include a note with the gift. Give the recipient a reason to keep your company in mind in the future!


From small gift baskets to huge snack towers, you can find the perfect edible gifts with custom options available from Safeguard. Contact us at (520) 428-3359 for gift ideas, or browse our website to start shopping.