Get, Use, Repeat
Product Number: DAYOF-GGXCS
Product Name: Non-Woven Shopper Tote Bag
What it was purchased for: A large Metropolitan Community College Bookstore wanted to feature a reusable shopping bag to the students who shopped at the bookstore. The goal was to try to get the students to first purchase the bags, and then bring the reusable bags back to the bookstore to use for all of their bookstore shopping.
How it was distributed: The buyer at the bookstore said that in order for the students to want to buy and re-use one of these bags, the bag had to have graphics that would catch the eye. The buyer enlisted the aid of a couple of the schools art students to develop a full color graphic that could be used on the bag.
Result or ROI: The results were tremendous! The bookstore went through 2500 bags in the first 3 weeks. The students loved the bag with the unique school design, and they loved the fact that the bag itself represented a nice discount on any purchase.
tremendous results! 2500 bags in the first 3 weeks